“Who even uses Facebook anymore?” most teenagers say nowadays.

And while Facebook is perceived as a social media website for old people by today’s high-schoolers, Facebook happens to be the largest social network—in the world. Facebook follows Microsoft and Google as one of the most powerful internet companies with more than 1.7 billion active users.

So how has Facebook managed to stay relevant since its creation in 2004 while other social media pages such as MySpace have lost their importance? Unlike other social networks, Facebook has become more user-friendly, accessible to more people and continued to innovate. Over the years, Facebook has added features to accommodate different languages; therefore, expanding their audience and truly becoming a global website. In some places, Facebook is an entirely new platform which attributes to its growing popularity. Thus, Facebook has prospered in an ever-changing technological sphere.

In addition to Facebook’s broadened outreach, Mark Zuckerberg, Facebook’s founder, has remained an adamant competitor to new and promising social media pages. He has kept himself as a worthy opponent by following his steadfast belief: if you can’t beat them, buy them.

Facebook currently owns several companies, among the most well-known being Instagram and WhatsApp. Recently Zuckerberg also bought into the developing technology of virtual reality in one of his latest purchases—Oculus VR. By buying new companies, Zuckerberg has insured that even if Facebook loses its current popularity, Facebook will still be in control of most social media platforms. Millions of dollars is a small price for Zuckerberg to preserve his company.

Although Facebook has been continually successful in purchasing would-be competitors, three billion dollars had not been enough to convince Snapchat into joining Facebook’s domain. However, despite Snapchat’s rejection, Facebook is still crushing their competition, staying relevant and investing in new technology, proving to the world that Facebook is not dying out anytime soon.